Press
Press Kit
House of Carri
House of Carri is a New York luxury fashion house from multi-charting pop artist + GetLife Records founder Gary Carriero. Five sub-brands, hand-numbered, made-to-order, made in the USA. The first drop is live now.
"This isn't a label or a brand. It's a world — culture, community, purpose. Bigger than any one thing."
Fact Sheet
- Founder
- Gary Carriero — multi-charting pop artist, Grammy-tier producer, visionary, founder + CEO.
- Parent
- GetLife Records — Grammy-tier, billboard-charting, major-distributed music conglomerate. Aligned across every major label and the full industry ecosystem. Full institutional banking access.
- Partners
- Sapphire Records · Republic Records · Chino Worldwide · the full major + indie ecosystem
- Sub-brands
- CARRI · BOUJEE BOUJUA · VIP LIFER · CARRI ATELIER · GETLIFE
- Production
- 100% made-to-order. Hand-numbered. Made in the USA.
- First drop
- 31 SKUs across 5 sub-brands. Live now.
- Press contact
- press@thehouseofcarri.com
Pitch Angles
- Visionary mogul → fashion house: Multi-charting pop artist building Roc Nation × Hermès in one company.
- Indi-major energy: First indi-major label vertically integrating into luxury fashion at this tier — partner network, banking access, premium distribution all locked in.
- AI-native luxury house: Entire creative pipeline AI-augmented; the taste stays human. Same speed as a major, made for the artist who owns the room.
- Made-to-order manifesto: "Legends don't announce. They arrive." — every piece is one piece for one person.
- Culture / community / purpose: Building a world, not a SKU list. The right people are invited deeper.
Inquiries
Send press requests, sample requests, and interview requests to press@thehouseofcarri.com. Founder is available for editorial features, podcasts, and runway-adjacent placements.
House Directory
Part of the GetLife ecosystem: GetLife Store · GetLife Records · @thehouseofcarri · @getliferecords · @GetLifeTV